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This site states the following, "PROMPT , PROFESSIONAL AND COURTEOUS FUNERAL AND CREMATION SERVICES AT AFFORDABLE PRICES." We noticed that the web page also stated " Buffalo, New York 14206." It also stated " For immediate response, call our office 247. Traditional Funerals with Services followed by cremation. Open or Closed Casket Services. Our Exclusive CREMATION WITH RESPECT. Exclusive to the Kevin M. EmorialFuneral Services at any location. Vocable and Irrevocable Trust Accounts." The header had Buffalo Funeral Home as the highest ranking keyword. It was followed by funeral home, funeral services, and funeral planning which isn't as ranked as highly as Buffalo Funeral Home. The next words the site uses is veterans funeral services. funeral plannign services was also included and might not be seen by search crawlers.